Teams build what they assume customers need, while missing what customers actually struggle with.
Weeks of design and development are spent on features few people use.
The feature goes live, but the customer behaviour or business result it was meant to improve doesn’t change.
This is the exact gap the course is built to close.
Join six online sessions to learn the core discovery skills.
Work through hands-on exercises and get feedback as you go.
Join live fireside chats and ask your questions.
Annu leads all six sessions. Ezinne Udezue, Martin Eriksson, Tendayi Viki and Vidya Dinamani join along the way for live fireside chats.
Founder of NedRock · Product Coach and Adviser
28+ years in product leadership, coaching product discovery across Africa.
Principal at ProductMind · Co-Author of Building Rocketships
Ezinne has led product at WP Engine and Procore, now advising on AI transformation.
Board Member, Advisor and Coach · Author of The Decision Stack
Three decades in, Martin helps founders and product leaders build clarity to move at pace.
Senior Partner at Strategyzer · Author and Innovation Advisor
Tendayi advises corporate leaders on building trust and buy-in for breakthrough ideas.
Managing Partner at Product Rebels · Product Coach and Speaker
20+ years in product leadership, from Intuit to managing partner at Product Rebels.
"Our Product Management and Design team recently completed the course, and it was a genuinely valuable experience for all of us — practical enough to apply immediately, while grounded in the theory and discipline needed to do product work well."
"This masterclass was a game-changer! It was delivered in a way that was simple, structured, and deeply insightful. Whether you're a seasoned professional or completely new to discovery, the clarity and practical approach make it invaluable."
"If you're wondering if you should be doing product discovery, how to do it, and how to tweak it to fit it into your culture, context, and need, do this course! Annu is an incredible coach and facilitator."
"This is a great and necessary investment in your growth. This course challenges what you know about product today, and helps you address blind spots."
"It strikes a great balance between theory and application, giving you tools and frameworks that you can start using immediately in your day-to-day work."
"If you have always felt like you don't know where to start in the Product Discovery process, or if you've ever felt that it is something that is difficult to learn, then I highly recommend this course."
The next cohort runs March - April 2027. Leave your email and we'll send the curriculum and pricing.