Africa’s first Product Discovery course

AI makes it faster to build. Discovery helps you build the right thing.

A practical six-week course for product managers, designers and engineers. Uncover customer problems, test assumptions and validate ideas before building.

Next cohort: March - April 2027
Thanks! We'll email you the curriculum and pricing shortly.

We'll email you the curriculum and pricing.

Illustration of a product manager and an engineer reviewing a checklist together
Live fireside chats with Ezinne Udezue · Martin Eriksson · Tendayi Viki · Vidya Dinamani

The cost of skipping discovery

The real problem goes unsolved

Teams build what they assume customers need, while missing what customers actually struggle with.

Time and money go to waste

Weeks of design and development are spent on features few people use.

The numbers don’t move

The feature goes live, but the customer behaviour or business result it was meant to improve doesn’t change.

This is the exact gap the course is built to close.

What you’ll learn

  • Define a clear product outcome your team can influence
  • Build a rich understanding of customer problems
  • Run customer interviews that give you reliable insights
  • Explore multiple solutions before settling on one
  • Identify the riskiest assumptions behind your ideas
  • Design experiments that collect evidence and maximise learning
Illustration of a team collaborating on a website design and reviewing content together

This course is for you if…

  • You have ideas, but aren’t always confident you’re solving the right customer problem.
  • Your team spends too much time building before testing assumptions.
  • You want a repeatable process for understanding customers and validating ideas.
  • You work in product, design, engineering or a product-adjacent role and want to influence what gets built, not just how.
  • You want practical discovery skills you can apply immediately to your current work.

Built for people who shape products

Product teams

who want one shared way of doing discovery. It's a team sport.

Product managers

who want to learn from customers and test their riskiest assumptions before committing to a build.

Designers and engineers

who know what's possible and want to help decide what to build, not just how.

Product leaders

who want their teams deciding from evidence rather than opinion, and who want to coach them there.

Founders and builders

who can build fast, and want to be just as sure they're building the right thing.

Product owners and business analysts

moving from gathering requirements to discovering what customers need.

What to expect over six weeks

Learn together, live

Join six online sessions to learn the core discovery skills.

Practise and get feedback

Work through hands-on exercises and get feedback as you go.

Ask our guest experts

Join live fireside chats and ask your questions.

What’s included

  • Slides from every session
  • Templates and tools
  • AI discovery prompt library
  • Email and Slack support
  • Community of peers
  • Certificate of completion

Lessons from product leaders

Annu leads all six sessions. Ezinne Udezue, Martin Eriksson, Tendayi Viki and Vidya Dinamani join along the way for live fireside chats.

Annu Augustine

Founder of NedRock · Product Coach and Adviser

Portrait of Annu Augustine

28+ years in product leadership, coaching product discovery across Africa.

Ezinne Udezue

Principal at ProductMind · Co-Author of Building Rocketships

Portrait of Ezinne Udezue

Ezinne has led product at WP Engine and Procore, now advising on AI transformation.

Martin Eriksson

Board Member, Advisor and Coach · Author of The Decision Stack

Portrait of Martin Eriksson

Three decades in, Martin helps founders and product leaders build clarity to move at pace.

Tendayi Viki

Senior Partner at Strategyzer · Author and Innovation Advisor

Portrait of Tendayi Viki

Tendayi advises corporate leaders on building trust and buy-in for breakthrough ideas.

Vidya Dinamani

Managing Partner at Product Rebels · Product Coach and Speaker

Portrait of Vidya Dinamani

20+ years in product leadership, from Intuit to managing partner at Product Rebels.

What our students say

"Our Product Management and Design team recently completed the course, and it was a genuinely valuable experience for all of us — practical enough to apply immediately, while grounded in the theory and discipline needed to do product work well."

Clint Bryce
Head of Product, Achievement Awards Group

"This masterclass was a game-changer! It was delivered in a way that was simple, structured, and deeply insightful. Whether you're a seasoned professional or completely new to discovery, the clarity and practical approach make it invaluable."

Nigel Williamson
Senior Product Manager, ABSA

"If you're wondering if you should be doing product discovery, how to do it, and how to tweak it to fit it into your culture, context, and need, do this course! Annu is an incredible coach and facilitator."

Amy Meyer-Franz
Product Strategist, Now Boarding Digital

"This is a great and necessary investment in your growth. This course challenges what you know about product today, and helps you address blind spots."

Masechaba Khoza
Product Manager, UCOOK

"It strikes a great balance between theory and application, giving you tools and frameworks that you can start using immediately in your day-to-day work."

Helena Wiehahn
Product Manager, Polymorph Systems

"If you have always felt like you don't know where to start in the Product Discovery process, or if you've ever felt that it is something that is difficult to learn, then I highly recommend this course."

Palesa Moihloe
Product Manager, X, bigly labs

Build faster. But make sure you’re building the right thing.

The next cohort runs March - April 2027. Leave your email and we'll send the curriculum and pricing.

Thanks! We'll email you the curriculum and pricing shortly.